If you missed Christopher Hodges and Laurie Gilmer at IFMA’s World Work Place in New Orleans on Thursday, September 18th at 2:30 PM where they presented “The Art of Telling your Story”.
Facility managers are charged with ensuring that facilities operate to support the business mission, while balancing the expectations of occupants and stake holder requirements. This essential function is typically viewed by the organization as a cost, and facility managers are competing with their organizations for investment dollars. In order to secure funding, facility managers must be able to not only speak the language of finance, but must also craft and present a compelling business case to win funding for investment in facilities. The success of the business case is just as much about the presentation of the data as it is about the subtleties of how the data is presented. This presentation will address crafting a business case that includes the essential hard skills elements of finance and data, but also the soft skills of messaging, anchors, and biases.
|1||Understand what is important to your organization and how to tune your message to that context.|
|2||Understand the link between the way your organization makes financial decisions and how financial alternatives should be presented.|
|3||Learn how framing effects, anchors, and loss aversion techniques improve engagement for better success in funding initiatives.|
|4||Recognize the importance of presenting the key role of messaging: it’s not what you say, it’s how you say it.|
Laurie Gilmer is a Vice President at Facility Engineering Associates and leads FEA’s facility asset management, building energy management, and sustainability services. Laurie is a published author, and co-authored the International Facility Management Association’s (IFMA) second manual in the Sustainability “How-To-Guide” Series, EPA’s ENERGY STAR Portfolio Manager. Laurie is a member of ASHRAE and IFMA, is chair of IFMA’s Sustainability Facility Credential scheme committee, and serves on the IFMA Sustainability Committee leading the Measurement, Monitoring & Reporting sub-committee. Laurie is also an instructor for IFMA’s Sustainability Facility Management and Facility Management Professional programs.
Chris Hodges is a founding Principal of Facility Engineering Associates, with over 30 years of experience in building construction, operations, and facility management. He is a Registered Professional Engineer, Certified Facility Manager (International Facility Management Association), and LEED™ Accredited Professional (U.S. Green Building Council). Chris is an active member of IFMA, and has served terms as President of the Capital Chapter and member of the Board of Directors. He is also an IFMA Fellow, and Fellow of The Royal Institution of Chartered Surveyors. He currently serves as Chair of IFMA’s Sustainability Committee. Chris has written, presented, and conducted workshops in the U.S. and internationally for IFMA (World Workplace), USGBC (GreenBuild), APPA, and numerous other organizations. He has authored numerous papers, articles and publications on sustainable facility management and is co-author of the book, Sustainable Facility Management – the Facility Manager’s Guide to Optimizing Building Performance which can be purchased here.