Laurie Gilmer and Maureen Roskoski to lead IFMA East Bay Chapter webinar on FM strategies for communicating with leadership
The IFMA East Bay Chapter will host a webinar on Thursday, April 30 at 12:00 PM PT, featuring industry leaders Laurie Gilmer and Maureen Roskoski. Titled “Amplifying the FM Voice: Strategies for Communicating with the C-Suite,” the session is designed to help facility management professionals elevate their influence and communicate more effectively with executive leadership.
In today’s increasingly complex business environment, facility managers are responsible for far more than maintaining buildings – they are key contributors to organizational strategy, risk management, and long-term planning. Yet, many FM professionals struggle to translate their technical expertise into language that resonates with the C-suite. This webinar addresses that challenge head-on by focusing on FM strategies for communicating with executives.
Drawing on their extensive experience, Gilmer and Roskoski will share practical strategies for reframing facility management initiatives in terms of business value, risk mitigation, and organizational outcomes. Attendees will gain insight into how to align FM priorities with executive goals, present data in a compelling way, and build stronger relationships with decision-makers.
The session will also explore common communication gaps between FM teams and senior leadership, offering actionable techniques to bridge those divides. From crafting concise, impactful messaging to understanding the priorities of CEOs and CFOs, participants will leave with tools they can immediately apply within their organizations.
This webinar is particularly valuable for facility managers, directors, and emerging leaders looking to strengthen their strategic voice and position FM as a critical driver of organizational success. As the role of facility management continues to evolve, the ability to effectively engage the C-suite is no longer optional—it’s essential.
The IFMA East Bay Chapter continues to provide relevant, forward-thinking programming for its members, and this session promises to be a standout opportunity for professional growth and leadership development.
